Nudgestock Festival 2023
For 2023 the world's biggest behavioural science festival, Nudgestock, the theme was Creative Mess, and it was in need of a matching look.
We pushed forwards for the most dynamic angles, using 'mess' from all aspects of life: work, home, the environment, art, industry, and our own minds.
Taking the N from the logo allowed the look and feel to take on a new life, as a holding device for the 'creative mess' animation was introduced.
Although the project did not go as far as it could have, the chance to do some truly creative exploration was taken. It culminated in an animated promo video and KVs.
